About Us

We, MAAREVA Agri Solutions, are a partnership firm providing consultancy services to APMCs (Agricultural Produce Market Committees). Since 2013, we have developed over 15 APMC markets across Gujarat, including both private and government-regulated APMCs.

Our team is composed of 8 professionals from diverse fields including finance, engineering, marketing, and information technology. With over 15 years of collective experience, we possess extensive knowledge in agricultural trade and processes. We are involved in every aspect of the agricultural produce trade, from the farmer to the final processing house.

Leveraging this experience, we have designed comprehensive solutions to benefit every stakeholder involved in the agricultural produce process. Our goal is to create a platform that provides seamless support to all parties, offering fair and transparent trade practices.

Application Demo Video

Understanding Traditional Agriculture Market Systems in India

Before the introduction of the APMC Act, farmers primarily sold their produce within their villages. Local traders, often referred to as Vaniya Sheth, dominated the market and frequently exploited the farmers by offering lower prices. Recognizing the need for reform, the Government of India introduced the APMC Act, which established regulated markets to provide transparency and fairness in agricultural trade.

What is the APMC Act and How Does It Govern APMCs?

The primary goal of the APMC Act is to regulate agricultural trade practices, ensuring transparency in transactions. Under this act, an APMC is a marketplace governed by an elected body composed mainly of farmers. The APMC ensures that farmers receive fair prices, safeguards against unethical practices, and provides infrastructure for efficient operations.

APMCs are designed to boost agricultural growth by promoting transparency, adhering to by-laws, and protecting the interests of farmers.

The Transaction Process in APMC

  1. Arrival at the Market: Farmers bring their produce to the market (mandi) after harvesting.
  2. Unloading at Commission Agent's Shop: The farmer unloads produce at a licensed General Commission Agent’s (GCA) shop or godown.
  3. Cleaning Process: Laborers clean the crops, which are then prepared for auction.
  4. Open Auction: An APMC-appointed auctioneer conducts the auction with a base price. Buyers place bids.
  5. Price Allocation: Buyers assess market trends and budgets, and then inform their Packa Commission Agents (PCAs) to finalize deals.
  6. Post-Auction: The PCA informs buyers of purchase details, and the transaction is completed. Buyers and PCAs often face time constraints in recalculating average rates during auctions.

APMC Governance and Structure

Each APMC is a local body elected by the farmer community and governed by the Agricultural Marketing Act. Every taluka (sub-district) has an APMC to reduce transportation costs for farmers.

A board of 16 members governs each APMC. These members elect a chairman and vice-chairman under the supervision of the Deputy Director of Agriculture. The APMC director regulates market activities, with overall oversight by state governments.

Key Players in APMC Trade

  • General Commission Agents (GCA): Licensed intermediaries who manage the sale of farmers' produce.
  • Packa Commission Agents (PCA): Middlemen who assist in transactions between buyers and GCAs.
  • Buyers/Stockists: Individuals or businesses who purchase agricultural commodities through auctions.